Selling is not easy, but still Amazon sells 1.6 million products per day. Many aspiring businesswomen get influenced by Amazon’s sales volumes, but they completely discount the level of marketing efforts Amazon put into achieving this status.
Several businesswomen think that a mere social media page will help them to build their businesses. However, social media presence will not help them to attain a brand’s status. They may not get the leverage of building a loyal customer base that Amazon or Jaypore enjoys.
So where is the catch? How can small businesswomen too enjoy a loyal customer base? In a competitive market, what you can offer extra to make people buy only from you. Let us uncover this secret one by one.
Invest in Pragmatic a Vision
To build a steady customer base with recurrent customer orders, you need to invest in a realistic marketing strategy. Aspiring businesswomen should work on their product and their brand together.
One report states that buying is linked to psychology. Therefore, to have a loyal customer base that keeps your business moving, you need to build trust. However, in the digital world, most of the business happens online. As a result, building trust is not easy.
You can follow the below strategies to build the trust of your customers in your products.
a. Invest in digital identity. If a website seems costly then explore a business bio platform to create a reliable digital identity in the digital world.
b. Invest in product packaging, business logo and brand building.
c. Make a three-year, five-year plan by setting realistic goals.
Focus on the Benefits Instead of the Features
Believe it, your customers are not interested in learning the features of your products. Customers will buy your product for their benefit. So, convey your benefits to customers instead of highlighting the features.
Focus on Customers Instead of Numbers
Amazon follows a 14-principles approach and keeps its customers as a priority. Even they employ such candidates who comply with their principles. Understand your customer’s buying behaviours, take their feedback, work on your backend processes, and always keep your customers updated about the changes.
Drive Traffic to Your Channel
Follow a uniform approach in content posting. Invest in social media strategy, SEO, and backlinks. Online customers follow a sales funnel, and each stage of the sales funnel demands a different type of content. Businesses that follow only on the bottom of the funnel, lose a substantial chunk of customers. Therefore, your content strategy should include diverse types of content like SEO blogs, infographics, guest posts, how-to articles, gated articles, landing pages, success stories, testimonials, etc.
Surprise Customers with Goodies
Forest essential, Mama Earth, and Nykaa add free samples within their order delivery. This keeps a surprise factor. Customers wait for their orders and love to share their reviews.
We are sure, the above tips will help you to create a loyal customer base among customers. You will establish your business as a brand and reap all benefits that many big brands harvest in the longer term.
Recommended Readings:
How to Track Customer Engagement
Importance of Customer Experiences in Emotion Economy
How Can Women Entrepreneurs Establish their Business Credibility