In the digital marketplace, your targeted audience are your main customers. Their opinions about your offerings can make or break your online business. While brick and mortar stores can directly receive feedback from their customers, obtaining feedback from faceless customers or audiences online is a bit more challenging.
In this blog, you’ll find 5 methods that can help you solicit feedback from your audience. These opinions can help you create better offerings that attract more customers.
What is Audience Feedback?
Audience feedback refers to the opinions, views, experiences, or feelings that your targeted audience has when visiting or using your offerings. Key indicators like the speed of your website, navigation, UX, customer service, and product feedback can provide significant insights. Smart marketers use these insights for product development and strategy formulation.
Methods to Collect Audience Feedback Online
Surveys
Surveys are a traditional method but remain useful in the digital marketplace. You can directly ask your customers about their overall sales experience, ease in completing transactions, and more. Website pop-up surveys can be quite helpful in collecting audience feedback. By targeting the overall audience, marketers receive a broad range of feedback from customers at all stages of the sales funnel. Notably, surveys that ask open-ended questions tend to yield more insightful data.
Emails
Emails are another effective method. After a sale, marketers can solicit a customer’s opinion about their overall experience. Small businesses can utilize tools like Google Forms, an economical and effective way to maintain a customer-centric approach.
Interviews and Focus Groups
This method can be incredibly useful if used wisely. For instance, if a website aims to reduce the number of customers who abandon their shopping carts, direct telephonic interviews could highlight pain points in the sales process. Smart marketers know how to leverage this information effectively.
Social Media
One of our dietician clients encourages her customers to post their video feedback. She publishes these on her social media handles, and when her audience sees videos of satisfied customers, it builds trust and credibility for her services.
Poll Stickers
Small businesses using Instagram can employ poll and quiz stickers. They can pose questions in captions and ask their audience to answer in the comment box. This method has dual benefits: it increases customer engagement on social media, which boosts impressions, and it provides valuable user insights.
Many marketers use all the methods above but fail to leverage the data effectively. The problem often lies in their process. Approaching the right customers and asking open-ended questions are significant factors to consider.
At MeriPehchan, our business bio platform helps small businesses create their brand. We’re transforming the lives of numerous women solopreneurs. If you too wish to benefit from our assistance, feel free to reach out to us directly.
Recommended Readings:
How To Use Social Media Algorithms To Boost Your Business
The Power of Branding in Building Customer Loyalty
Enhancing Your Online Reputation: Tips for Managing Your Brand’s Online Presence