The Digital Marketing industry is evolving at an incredibly fast rate. New trends are emerging every day. There are so many platforms and strategies to choose from. Knowing what digital marketing strategies will work best for you can be challenging.
This can be especially challenging for service-based businesses, whose offerings can be more intangible than physical products.
Being able to explain and demonstrate the value you provide is an essential part of being a great freelancer. As a woman solopreneur, you know that marketing your business can be challenging.
I’m going over some basics here. Because I want you all to succeed! It doesn’t take much effort.
To grow your business, just remember: strategy wins out always!
1. Share your core values with your Audience
You have to be able to communicate the value that you provide – even before people can become clients. You want them to understand what your services mean to them.
And why they should care about them. Help others see what makes you different from others out there…and how they can benefit too.
2. Create content, blog posts, or other forms of translating your expertise
A social media platform is only part of your online presence. It can’t do much for your self-expression and identity. To stand out online, you can’t just rely on social media. You need a website or profile that shows off who you are.
You don’t need a wall of text for your website. In fact, the simpler it is to understand, the better! All you want to do is build trust and use it as an opportunity and invite people over from social media to know more about you and your services.
Educate them about the problem and the solution they can get from your expertise through relevant content.
This Branding E-book for beginners will help you:
- Establish trust with your audience through branding
- Create a unique identity that represents your values
- Set yourself apart from the competition
3. Nurture your Audience
Build a relationship with your audience by educating them about the problem they are facing and how they can get answers from reading articles on Your site or connecting with you.
One way of doing this would be through sending out emails that provide updates, as well as general tips which will help keep in touch. Growing your business is all about building a strong connection with the people who will be buying your services from you.
CONCLUSION:
Shift your focus from “how to make the business succeed?” to “what are my core values, talents, and strengths?”. “what am I trying best at in life and how can you see it?” Being more present and connected with yourself, your customers, and your community will help you build more meaningful connections.
This simple digital marketing funnel starts by addressing your ideal customer as the most important one, and then works their way to the top. In the beginning stages, you’ll need to keep in mind the type of customers who will be interested in your offer and what they’ll be looking for.
I’ve created these simple digital marketing strategies that helps build trust and recognition of value by starting as an ideal client first — then working their way up through Your products or services until they’re fully converted, loyal followers!
FAQ’s
A: Digital marketing allows you to build credibility quickly and increase sales. You can show potential customers what you do in a short period of time with no out-of-pocket cost.
A: Create content that will benefit your customers and clients. Make sure the content is helpful and not just promotional.
A: Engage your audience by offering tips, providing useful information, and giving them a reason to follow you.
A: Paid advertising gives you a budget to buy your customers’ attention, which is important for marketing your business.
A: Pinterest allows you to connect with potential customers and clients on a personal level. You can share inspiring photos and posts and use hashtags to connect with other users.
A: One tip is to stay true to your brand and be consistent with your message.
A: The biggest misconception is that it’s only for big companies. I have seen small businesses do really well with social media and digital marketing. We need to get more creative and think outside the box. There are so many ways to market your business digitally.
A: Email marketing allows you to stay connected with your customers and prospects, so it’s a great way to keep them informed.
Recommended Readings:
How does a Digital Identity help Solopreneurs earn more Clients?
10 Social Media tips for solo women entrepreneurs